Crear optimismo? o matar un arbol?

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Cigna Logo, Before and After

Un nuevo ejemplo de como querer introducir optimismo a una marca y perder el significado de la misma. Hay alguien en el arbol, o sólo te alegras de verme?

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Branzai | Branding y Marcas: Crear optimismo? o matar un arbol?
Crear optimismo? o matar un arbol?
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Branzai | Branding y Marcas
http://www.branzai.com/2011/10/crear-optimismo-o-matar-un-arbol.html
http://www.branzai.com/
http://www.branzai.com/
http://www.branzai.com/2011/10/crear-optimismo-o-matar-un-arbol.html
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